There are some things in life that can’t be fixed, but a logo isn’t one of them. And if there’s one club that needs to redesign the logo, I think that would be Global FC. It is, after all, one of the clubs that has grown by leaps and bounds over the past year and a new logo seems imperative. I bet the fans have been dreaming of a new one as well.
It only seems fitting that those behind the original logo would make the new one. Given the history between the designer and the logo, perhaps the essential changes are best done by the same guy. A new logo always represents change. On the new logo, you will see that the original shield is retained—the blue fringes have been dropped to signify cohesion and solidarity—but the focus is shifted to the word global. Keeping a large part of the original logo was important because it implies that the club’s success began in the past and that its roots serve as a guiding light that takes Global FC into the present. Moreover, the club (or the shield) has been royally reinforced.
The shield is very symbolic: moral courage, bravery and a fighting spirit are just a few of the things that a shield represents. When faced with fears and filled with doubt, the official crest serves as a reminder that they are a well-equipped, formidable force on the field.
The emphasis on the circle, soccer ball and positioning of the words stand out as a major change as well. GFC wants to emphasize the word global for several reasons. First, the club isn’t rudderless, and GFC has a new sense of direction and coherence. Second, a border has been added to the soccer ball in the middle (notice the yellow around it). It serves a reminder to keep their eye on the ball and their mind on the goal. GFC wants to win every game. Third, the circle symbolizes equality, interconnectedness, and continuity, which are best represented by that shape. Finally, the ball, like the original logo, is a soccer ball and globe rolled into one. One of the club’s long-term goals is to put GFC on the map.
Fans have expectations from the club, and sometimes they can’t help but compare it to others, but I think that’s a good thing. Fans who have a certain standard, a benchmark, take football seriously. Nevertheless, like any product or brand, every club has a different positioning, appeal, strategy, packaging and so on. In other words, all clubs are unique.
You can’t simply judge a club based on what it is doing or not doing. One of the things they all have in common, however, would be the fans. They say that clubs create fans, not customers. GFC has fans and I hope just like the new logo, which resonates with conviction and splendor, their commitment stays strong.
There was no need to overhaul the entire logo, just a need to magnify the club to instantly evoke that global and regal feeling. This is the first step in the new direction that GFC has chosen to take. Join the team in their journey to be above all!