I just edited the real cover for 2011. There is no Philippine Edition (yet).

Greetings!

Having become my family’s quintessential resource for anything food-related, Eat This, Not That! should be listed as one of the top books we cannot live without for the century. I find that without Eat This, Not That!, my family’s eating habits would be purely misguided, flawed and irreparably amiss! Being in Manila though, it can be disappointing to find a handful of “Eat This” not found in our local chains. The Philippines is emerging as a health-conscious and organic-oriented nation, with wheat-laden and sugar-free fares sprouting at every corner. There are so many opportunities to cultivate the healthy eating propaganda, and having a localized Eat This, Not That! (Philippine Edition) would be a welcoming change. This would certainly promote an awesome makeover of our local provisions fraught with saturated fats, hydrogenated oils, refined sugar and salt! Imagine the possibilities that Eat This, Not That! could spawn in the areas of food manufacturing, restaurants and even home cooking. Ultimately, every Filipino home would be carrying a copy of Eat This, Not That!, the new food bible. Now isn’t this idea something worth brewing?

I recently sent that letter (above) to Agu Paiso, the editor-in-chief of Men’s Health Philippines. Here’s the reply he sent on December 15:

Hello Miji

Thanks for writing in and letting us know how you feel about the potential of a Philippine Eat This, Not That!. We actually share the same belief as you and have been studying the viability of such a spin-off since we launched Men’s Health. Admittedly, it’d be a Herculean task to publish it, but that’s not to say it cannot be done. We just need to take into consideration other factors (most importantly production costs and it’s [sic] selling price). Being a service-oriented title, we feel that  our products have to be packed with useful info AND be at a certain price point so that all that info goes into as many minds as possible and most importantly, spurs the reader into action. It’s a fine balance and rest assured all departments involved – not just editorial – are always evaluating the possibility of such spin-offs (here’s something: scope is not just limited to a local edition of Eat This, Not That!)

Men’s Health has regular food and nutrition features in the magazine that share the same thrust as Eat This, Not That!. We plan to expand these sections in future issues as well.

Again, thanks for the email and we really appreciate hearing from you.

Agu Paiso
Editor-in-Chief
Men’s Health Philippines
Summit Media
6th Floor, Robinsons Cybergate 3
Pioneer St., Mandaluyong City
Trunk Line: (+632) 451.8888 loc 1037
Fax: (+632) 637.2206
Website: www.menshealth.com.ph
Facebook: www.facebook.com/menshealth.ph
Twitter: www.twitter.com/menshealthph

What do you think?

Having become my family’s quintessential resource for anything food-related, Eat This, Not That! should be listed as one of the top books we cannot live without for the century. I find that without Eat This, Not That!, my family’s eating habits would be purely misguided, flawed and irreparably amiss! Being in Manila though, it can be disappointing to find a handful of “Eat This” not found in our local chains. The Philippines is emerging as a health-conscious and organic-oriented nation, with wheat-laden and sugar-free fares sprouting at every corner. There are so many opportunities to cultivate the healthy eating propaganda, and having a localized Eat This, Not That! (Philippine Edition) would be a welcoming change. This would certainly promote an awesome makeover of our local provisions fraught with saturated fats, hydrogenated oils, refined sugar and salt! Imagine the possibilities that Eat This, Not That! could spawn in the areas of food manufacturing, restaurants and even home cooking. Ultimately, every Filipino home would be carrying a copy of Eat This, Not That!, the new food bible. Now isn’t this idea something worth brewing?

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